Selling Your Home:
You will undoubtedly have expectations when undertaking the sale of your home. Meeting to identify and discuss these needs and objectives is, of course, the first step. In my experience I’ve found that your valuable input is what allows me to exceed these expectations and establish strategic selling objectives. Other steps key to success are outlined below:
POSITIONING & PRICING YOUR HOME
I combine your basic property information with current real estate trends and market research specific to your area – a profile and blend that facilitates a competitive sales price, and an optimum marketing and positioning strategy unique to you.
STAGING YOUR HOME
Maximizing the impact of your property with prospective buyers is a fundamental pre-requisite to immediate sale success. We can help. It’s about paying detailed attention to those visual and physical factors that create a positive impression from the get-go.
CLEAN-UP & DE-CLUTTERING
The obvious tasks – if needed - of painting, lawn cutting, de-cluttering, and the like. Based on experience, we offer recommendations and links to a network of specialists who can assist.
PROMOTING YOUR HOME
Advertising, Sales Promotion, and Signage are all part of the marketing program that I provide. I will custom-design a dynamic strategy and approach that accurately reflects and promotes the specifics and the potential of your home. My fully integrated promotional package includes the following services and activities:
CUSTOM-TAILORED MARKETING STRATEGY
A tightly focused plan to reach the marketplace of prospective buyers through a comprehensive and balanced approach.
Professional photographers for state-of-the-art aerial photos, videos and 360-degree virtual-home Webtours of your home. Visuals that sell.
ADVERTISING - PRINT
Your property will appear in the Vancouver Sun’s Friday Homes Section. Macdonald Realty Ltd. has exclusive rights to a full page of colour ads in the Friday paper and, with a readership of over 380,000, the impact is hard to match. However, we also use the North Shore News, Real Estate Weekly and other print media as needed.
ADVERTISING – WEB
The Web is more than ever the first stop for property seekers (85%). Your property will be prominently featured on multiple web platforms to guarantee maximum exposure and to ensure that every member agent in the Real Estate Board of Greater Vancouver (and their buyers) will have virtual access to your home. We syndicate your property to an ever growing list (currently over 50) of national and international websites including:
ADVERTISING – SIGNAGE
Not to be underestimated, the traditional For Sale sign placed prominently and attractively on your property still attracts attention and numerous enquiries. Yours will carry additional credibility by its association with Macdonald Realty Ltd., one of Canada’s longest established and most respected real estate companies.
PRINT SUPPORT – FEATURE SHEETS
Details of your property’s ‘story’ will be outlined in a feature sheet for presentation to interested prospects. Property specifications, photos, and high-resolution floor plans will enable prospective buyers to picture a move-in scenario for their furniture and their family
Although viewings by appointment (and I’m always present at every one….no lockboxes…no handing out your keys) are what sell most homes, open houses can dramatically increase exposure to the buying public in the first weeks.
KEEPING YOU IN THE LOOP
Selling your property is a dynamic process with a constant and ever changing in-flow of information and possibilities. Converting potential buyers into the sale of your property is what we do - and what we are very good at. We generate a steady stream of feedback in a number of ways and from a number of sources:
Collecting feedback and valuable insight from every agent who either shows your property, or views it during Realtor tours.
Finding a buyer for your home requires daily attention – an active and energetic effort of locating, pursuing and evaluating potential purchasers. We remain vigilant, 24/7.
These will keep you ‘in the loop’ - providing feedback from showings, promotional efforts, marketplace activity, and potential buyers.
Perhaps more than most selling-tasks, negotiating an optimum price, terms and conditions for your home benefits from know-how and experience. The task requires balancing market forces with the realities of the property, location, and timing to complete a satisfactory sale. Over the past 25 years I have developed a reliable reputation for securing the best outcome for my clients. Always pursuing the highest price possible, I personally review all contracts with you in person, identifying their strenghts and deficiencies.
I am committed to comprehensive before and after sales service. From recommending pre-sale advice to providing post sale closing information, consultation and resources. I guarantee that service that will be … “Professional - Start to Finish”.